Digital Marketing
If you have been told repeatedly that you need digital marketing for your business, but aren't sure exactly what that entails, Search Optics is here to help. In order to get you started down the path of a higher ROI for your Internet marketing, let's take a closer look at the basics involved in award winning online marketing.

Defining Digital Marketing

A strong web presence is an absolute must in 2017. You might already have a website, however that is simply not enough. To be successful with your digital marketing there are a few basic tactics all web marketing campaigns focus on including improving website performance, optimizing lead generation (SEO, Google Ad-Words, MAP), demand generation, and campaign performance tracking. The key is to reach as many people with your Internet marketing as possible for the lowest costs.

Benefits of Digital Marketing

Digital marketing offers many advantages to business owners. Unlike older forms of marketing, for instance, print or TV/radio ads, a strong digital marketing campaign gives you detailed, real-time results. This is especially true if you have the right software or platform like UPTRACS from Search Optics. UPTRACS, which is especially designed for the automotive dealership industry, offers a wide array of benefits including:
• Real-time measurements of your campaigns and 24/7 performance reporting
• User-friendly dashboards that are intuitive, easy to read, and actionable
• Built-in call log that is standard
• Conversion data that allow you to calculate offline conversion rates for phone calls, e-mails, and forms
• Accessible and responsive reports that can be accessed anywhere and anytime from any device, including mobile.

Digital Marketing Formats

There are a number of different ways and formats you can utilize to raise awareness for your brand. Some of these content creation ideas include:
• Blog posts
• Infographics
• Short videos
• Ebooks
• Research Reports/Whitepapers
• Webinars
• Case Studies
• Testimonials

Getting Started

While there are no guarantees, if you choose the right partner, you can get your digital marketing campaign up and run quickly and efficiently. At Search Optics, our experts believe that we are the missing link between sales, marketing, reporting, and analysis. Contact us today, and discover how our 15 years of digital marketing experience can help you create the perfect digital marketing plan to meet all your specific needs.


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