It's That Time Again
We've all heard of spring cleaning - that time of year when we go through every nook and cranny of the house, decluttering and throwing out old, unused belongings. While it can be an exhausting process, in the end, you’re left with a clean, organized home to make your life easier. With an end-reward so great, we started to wonder how people might apply this to other aspects of their lives, like your business' digital marketing.
Below, we’ve outlined how you might evaluate your digital marketing plans in order to identify the efforts that are still serving your business well, and the ones that should be kicked to the curb. In addition, we will also show you how to optimize your current strategy, to avoid spending money on services that don’t optimize your digital marketing strategy.
Do We Need This?
We've all asked, or have been asked, this question at work. No matter the business, when it comes to digital marketing, it is a constant battle to stay on top of the trends and get solid ROI from all of your campaigns. To do a proper digital spring cleaning, to sit down and really pour over your data; are your different channels hitting their key performance indicators (KPI)? Taking into account your short and long-term goals, are your digital marketing metrics up to snuff? This includes brand awareness, returning visits, first visits, and online conversions. If you notice that you've been focusing on the wrong traffic sources to suit your goals, "clean-up" your marketing. You’ll be driving more visits and leads in no time!
Do You Have The Right Tools For The Job?
Another benefit of this process is that you see all of your available data in one place. You might realize that you haven't been using the proper reporting platform to calculate metrics, such as your offline conversion rates and cost-per-lead. If that is the case, let us know, we can help put the right tools in your hands for better results.
Do You Have Data Silos?
One of the most interesting side effects of a good digital spring-cleaning is discovering and removing data silos. Data silos occur when one department isolates their data from other departments. Many businesses, large and small, face this challenge, and it’s never too late to fix it. The sooner you catch data silos, the less they become ingrained in your organization, which can drastically skew your data.