Deliver a Consistent and User-Friendly, Online Experience Across All Devices.


Optimize website performance to improve the user experience with a personalized and fully-responsive platform.

Blueprint Platform® by SEARCH OPTICS

Truly responsive, website solution built for performance on the mobile Internet.
Blueprint keeps you ahead of the curve and ahead of the competition by putting you in front of your customers with the right information at the right size screen – all in real time. From the latest sales offers to vehicle detail pages, our industry-leading solution optimizes your website quickly and efficiently across every device. In fact, its fast-loading inventory module already powers many major OEMs. Blueprint is developed for both mobile and desktop SEO, so you’ll always show up, no matter where your customers may go. Say goodbye to the days of missed opportunities and lost sales. Say hello to performance. Say hello to Blueprint.

Enhanced Performance

Access and Edit Your Website, Anytime from Any Device

Increased conversion rates
Lower operating costs
Enhanced user experience
Edit content from any device
Fast-loading inventory module
More sales opportunities
Improved mobile SEO
Highly customizable designs
Scheduled and real-time updates
Easy-to-use content management system
On average, dealers who switch to Blueprint see the following results:
  • a 101% increase in organic mobile traffic
  • a 48% increase in organic mobile average session duration
  • a 21% decrease (improvement) in organic mobile bounce rate

Vehicle Inventory module

Truly responsive website solution built for mobile performance.

Blueprint’s performance on mobile devices extends well beyond end-users:
Incredibly intuitive to make updating your website on the go a breeze
With flexibility and functionality, commonly used areas are easily accessible and multiple editing tools are at your convenience
All-in-one platform eliminating the need to manage multiple portals
Completely customizable so you can fine-tune specials and forms to your unique needs with just a few clicks
Version control allows you to toggle between revisions or revert back to previously saved versions of content quickly

With Blueprint’s content management system, you’ll reach your customers with the information they need – from the latest specials and events, to current hours of operation, even when you’re on the move. And not only does Blueprint’s CMS work on all devices for all departments, it works across all automotive tiers. Put simply, it just works.
See a demo

Content Management System

Easily Manage Your Content On-the-Go.

Blueprint’s performance on mobile devices extends well beyond end users:

  • Incredibly intuitive – updating your website on the fly is a breeze
  • Flexible and functional – commonly used areas are easily accessible and multiple editing tools are available
  • All-in-one platform – no need to manage multiple portals
  • Completely customizable – fine-tune specials and forms to your unique needs
  • Version control – toggle between revisions or revert back to previously saved versions of content quickly

With Blueprint’s content management system, you’ll reach your customers with the information they need – from the latest specials and events to current hours of operation, even when you’re on the move. And not only does Blueprint’s CMS work on all devices and for all departments, but it works across all automotive tiers. Put simply, it just works.

Your customers are mobile. Your competition isn’t – yet. Let us help you beat them to the touch.

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