Search Optics Adds Tabi Elbahou  to Talent Roster

Sydney, Australia, NOVEMBER 10, 2017 – Search Optics has announced it is making further investment in the APAC region, following strong growth in Australia and New Zealand in the past 12 months.

Effective immediately, Search Optics has appointed both Mark Kebblewhite as the Managing Director for Asia Pacific (APAC) and Matt Lanzarone as the Director of OEM Business Development (APAC). Mark will be at the helm, leading Search Optics’ local expansion in APAC, including Australia and New Zealand, and will continue Search Optics’ commitment to delivering best-of-class digital strategies for new and existing clients.

“With a strong track record in the automotive sector, Mark will be integral as we expand our share of market in the APAC region,” said David Ponn, CEO, Search Optics. “He brings fresh energy and innovation to this role, and is already having a valuable impact on our business. We are excited to have him on board.”

Mark has more than 20 years’ experience in the automotive sector, across both retail and OEM environments, including General Manager and Director positions at Volvo, Audi and Hyundai. He has experience spanning digital marketing, cloud and software technology.

“I’m thrilled to be joining Search Optics to support its growth ambitions in Australia and Asia Pacific; a region earmarked as a key part of the business’ internationalization strategy,” Mark says.
“The retail world is changing; digital and mobile have already begun to fundamentally evolve the experience of researching and purchasing a car. As competition increases and the purchase journey becomes more complex, OEMs and dealers can no longer wait for people to find them – they need to seek out potential customers. Search Optics provides a complete digital solution to do just that.”

Matt Lanzarone also joins the APAC team, supporting Mark in growing the Search Optics business in the APAC region.

With a global portfolio that includes most of the world’s automotive OEMs, Search Optics seeks to also expand its growing local client roster through the roll-out of new and innovative product offerings.
Search Optics’ products and services include search engine optimization, search engine marketing, programmatic media, social media marketing, website platform technology and proprietary digital marketing analytics tool, UPTRACS.



Search Optics is a leader in global digital marketing that specializes in custom, integrated solutions with an emphasis on outstanding measurable results. The company uses an uncommon blend of class-leading technology backed by real people. Founded in 1998, Search Optics has offices in the North America, APAC, EMEA and LATAM regions.

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