with a Paid Search and Display Advertising Strategy
Located in the province of PEI, Reliable Motors faced high competition for market share. With a limited population and a strong draw from neighbouring Nova Scotia & New Brunswick dealers, the dealer saw the need to maximize leads through SEM & re-targeting.
+ Maintain and grow market share
+ Increase the number of high-quality leads
+ Develop brand strategy and build awareness
+ Improve Cost-Per-Lead (CPL)
+ Search Optics developed a Paid Search strategy to drive online traffic, competiting against local and in-land dealerships for share of market.
+ To further expand the dealership's reach and boost results, a Display Advertising solution was incorporated to the existing marketing efforts.
Paid Search and Digital Advertising Tactics
+ Created bid strategies to increase Paid Search efficiencies
+ Focused on brand, make-geo, make and then model keywords to improve CPL
+ Personalized ad copy with strong call-to-actions
+ Customized ad creative to develop brand equity and build customer loyalty
+ Built targeted display audiences, focusing on retargeting and behavioral targeting, to drive high-quality leads
+ Promoted brand and dealer incentives through Display Advertising across thousands of top performing websites
+ Monitored advertising results to identify areas for marketing optimization