SO logo
Case Study

Reliable Motors Stands Out from Competitors

with a Paid Search and Display Advertising Strategy

Bar
Overview
Located in the province of PEI, Reliable Motors faced high competition for market share. With a limited population and a strong draw from neighbouring Nova Scotia & New Brunswick dealers, the dealer saw the need to maximize leads through SEM & re-targeting.
Objectives

+ Maintain and grow market share

+ Increase the number of high-quality leads

+ Develop brand strategy and build awareness

+ Improve Cost-Per-Lead (CPL)

Solution
+ Search Optics developed a Paid Search strategy to drive online traffic, competiting against local and in-land dealerships for share of market.
+ To further expand the dealership's reach and boost results, a Display Advertising solution was incorporated to the existing marketing efforts.
Paid Search and Digital Advertising Tactics

+ Created bid strategies to increase Paid Search efficiencies

+ Focused on brand, make-geo, make and then model keywords to improve CPL

+ Personalized ad copy with strong call-to-actions

+ Customized ad creative to develop brand equity and build customer loyalty

+ Built targeted display audiences, focusing on retargeting and behavioral targeting, to drive high-quality leads

+ Promoted brand and dealer incentives through Display Advertising across thousands of top performing websites

+ Monitored advertising results to identify areas for marketing optimization

testimonial
1 Ryan Mills, Reliable Motors
Click here to download the full PDF!
To learn how Search Optics can develop an integrated digital solution to drive results for your business, contact us today.
SearchOptics.ca | 888.691.2544