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Case Study

Campbell Ford Shifts Marketing Dollars from Traditional to Digital to Increase Results

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Overview
Understanding the customer journey, Campbell Ford was looking to shift advertising dollars from traditional to digital marketing. The dealer partnered with D3 DAS to launch a digital marketing campaign with a goal of driving website traffic and increasing online leads.
Objectives
+ Drive traffic to website
+ Promote the Clearance Corner section of dealer website
+ Create new sales opportunities and drive leads
Solution
+ D3 Partnered with Campbell Ford to launch digital advertising campaigns, leveraging Ford Co-Op eligible Paid Search and Display Advertising
+ To further expand the dealership's reach and boost results, Social Media Advertising and Dynamic Display were added to Campbell Ford's D3 DAS strategy
Digital Advertising Tactics
+ Created bid strategies to increase Paid Search efficiencies
+ Focused on make-geo keywords (e.g. Ford dealer in city name), to drive traffic to the Clearance Corner page on website
+ Personalized ad copy with strong call-to-actions
+ Built targeted audiences for Display and Facebook ads reaching high-quality leads
+ Promoted awareness of dealers' inventory and incentives through Display Advertising across thousands of websites potential customers visit each day
+ Monitored and optimized advertising results monthly through D3 DAS performance reviews

Campaign Performance (Q3 2016 vs. Q4 2016)1
+ 4.6x more website visits
+ 286% increase in total website activities
+ 4.7x increase in total leads

1 UPTRACS Analytics Q3 2016 vs. Q4 2016
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To learn how a digital marketing program can drive results, contact DAS today.
SearchOptics.ca | 888.691.2544

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